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Enhancing Promotional Strategies within Automotive Companies in Malaysia
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Enhancing Promotional Strategies within Automotive Companies in Malaysia (2013)Enhancing Promotional Strategies within A…A comparison of four strategies to promote fair trade products (2009)A comparison of four strategi…Frequency of promotional strategies and attention elements in children's food commercials during children's programming blocks on US broadcast networks (2007)Frequency of promotional stra…Consumer response to Web sites and their influence on advertising effectiveness (2002)Consumer response to Web site…Causality between advertising and sales: new evidence from cointegration (1996)Causality between advertising…Research methods for business: A skill building approach (1993)Research methods for business…Measuring Purchase‐decision involvement (1989)Measuring Purchase‐decision i…Measuring Consumer Involvement Profiles (1985)Measuring the Involvement Construct (1985)A Catastrophe Model for Developing Service Satisfaction Strategies (1992)The complex relationship between consumer satisfaction and brand loyalty (1995)Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)Advances in Consumer Research (2025)Content Analysis for the Social Sciences and Humanities. (1970)Managing brand equity : capitalizing on the value of a brand name. (1991)Generation M2: Media in the Lives of 8- to 18-Year-Olds (2010)Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study (2014)Wither the Impact of Celebrity Endorsement (2015)Individual learning preferences based on personality traits in an E-learning scenario (2018)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Advertising Value and Advertising on the Web (1996)Consumer Attitude Toward Mobile Advertising (2004)Assessing the Effectiveness of Consumer Narratives for Destination Marketing (2010)How Advertising Affects the Buying Behavior of Consumers in Rural Areas: A Case of Pakistan (2014)Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Testing for a Unit Root in Time Series Regression (1988)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany (2012)Effect of Advertising Expenses and Sales Incentives on Financial Performance: Dissecting the Cases of Two Market Leaders (2018)The Moderating Role of Liquidity in the Relationship between the Expenditures and Financial Performance of SMEs: Evidence from Jordan (2023)A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research (2006)Consensus measurement in Delphi studies (2012)Predicting green product consumption using theory of planned behavior and reasoned action (2015)
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References

  • 1993Research methods for business: A skill building approach16,985 cited
  • 1989Measuring Purchase‐decision involvement490 cited
  • 2002Consumer response to Web sites and their influence on advertising effectiveness163 cited
  • 1996Causality between advertising and sales: new evidence from cointegration27 cited
  • 2007Frequency of promotional strategies and attention elements in children's food commercials during children's programming blocks on US broadcast networks26 cited
  • 2009A comparison of four strategies to promote fair trade products22 cited

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