Testing a Communication Theory-Method-Message-Behavior Complex for the Investigation of Publics

Gabriel M. Vasquez

25 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Media Studies and Communication Communication Studies and Media

Abstract

This article is an operational continuation of a theoretical model to investigate organizational publics. A test of the model was conducted as proprietary research in an actual public relations campaign. Major aspects of the model were supported; however, refinements were indicated. Application of the model resulted in theory-based recommendations for the organization, identified theoretical implications, and allowed for additional discussion of a Homo Narrans paradigm for public relations. This research effort conceptually and operationally establishes a communication theory-method-message-behavior complex and makes this model available for use by practitioners and researchers alike.

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References

1927The Public and its Problems 1984Narration as a human communication paradigm: The case of public moral argument 1972Fantasy and rhetorical vision: The rhetorical criticism of social reality 1985The narrative paradigm: An elaboration 1985The Narrative Paradigm: In the Beginning 1985Group decision‐making as a structurational process 1982Necessary Properties of Relevant Research: Lessons from Recent Criticisms of the Organizational Sciences 1985Symbolic Convergence Theory: A Communication Formulation

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2022Three Social-Mediated Publics in Digital Activism: A Network Perspective of Social Media Public Segmentation 2010Crisis Communication: The Praxis of Response 2007Public Relations Management in Government and Business 2023Addressing participation, belonging, and temporality in public formation and maintenance: Advancing a rhetorical approach to publics 2005Chapter 9: Crisis, Culture, Community 2017

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