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Do Consumers Evaluate Products by Adding or Averaging Attribute Information?

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References

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1975Consumer Choice Strategies: Simplifying Vs. Optimizing647 cited
1976Some Internal Psychological Factors Influencing Consumer Choice391 cited

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2013You Get What You Pay For? Self-Construal Influences Price-Quality Judgments188 cited
2000Why Is the Trivial Important? A Reasons‐Based Account For the Effects of Trivial Attributes on Choice179 cited
1991Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers173 cited
2003Product Category Dependent Consumer Preferences for Online and Offline Shopping Features and Their Influence on Multi-Channel Retail Alliances.138 cited
2012A Goal-Based Model of Product Evaluation and Choice131 cited
1992Making Inferences About Missing Information: The Effects of Existing Information117 cited
1980Fishbein's Intentions Model: A Test of External and Pragmatic Validity112 cited
2003How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands111 cited
1977Inferences based on nondiagnostic information104 cited
1985Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective

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104 cited

2012The Presenter's Paradox: Figure 1.85 cited

2016The Value of Nothing: Asymmetric Attention to Opportunity Costs Drives Intertemporal Decision Making83 cited

1995Empirical Generalizations in the Modeling of Consumer Choice82 cited

2010The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image79 cited

1993Consumer Evaluations of Bi-National Products in the Global Market78 cited