A comparative study on new retailing outlets in the Shanghai apparel market

Jun Li · Yunyi Wang · Nancy L. Cassill

13 citations0/0 files storedJournal of Fashion Marketing and Management

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Consumer Retail Behavior Studies Fashion and Cultural Textiles Consumer Market Behavior and Pricing

Abstract

After China's accession to the WTO, different formats of retailing outlets have emerged and competition within China's apparel retail market has become keener. This paper presents a comparison research on four influential retailing outlets in the current Shanghai apparel retail market: upscale shopping centers, modern shopping malls, joint discount superstores (joint ventures with foreign retail giants), and manufacturers' wholly‐owned flagship stores (factory outlets). Corresponding to each retailing outlet, Plaza 66, Grand‐Gateway Mall, Carrefour Store in Quyang Road, and Youngor Flagship Store in Nanjing Road are studied, with an investigation of apparel brands covered by each. The results identify the four retailing outlets' characteristics, and future prospects in the Chinese apparel retail market are discussed.

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2013Dynamics of Garment Supply Chain 2010Conociendo a la nueva clientela: una mirada al comportamiento del consumidor en Wal-Mart Supercenter en Shanghai

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