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Remember the USP? (Unique selling proposition)
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Remember the USP? (Unique selling proposition) (2000)Remember the USP? (Unique selling proposi…Analysis of Luxury Brand Marketing Strategies Based on Consumer Psychology (2023)Analysis of Luxury Brand Mark…Innovative Model of the Organization of a Marketing System at Engineering Enterprises (2019)Innovative Model of the Organ…Towards a theory of marketing systems (2011)Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance? (2012)When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship (2018)Understanding The Decision to Participate in a Survey (1992)Co-creating value for luxury brands (2009)The consumer psychology of brands (2011)
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  • 2019Innovative Model of the Organization of a Marketing System at Engineering Enterprises8 cited
  • 2023Analysis of Luxury Brand Marketing Strategies Based on Consumer Psychology6 cited

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