Community Relations and Risk Communication: A Longitudinal Study of the Impact of Emergency Response Messages

Robert L. Heath · Michael J. Palenchar

74 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Disaster Management and Resilience Risk Perception and Management

Abstract

This study replicates and extends Heath and Abel's (1996) quasi-longitudinal analysis of the long-term impact of risk communication and emergency response measures. This study confirms and disconfirms some of the 1996 Heath and Abel conclusions. We found that because concern remains high that risk events are likely to occur and harm community safety, citizens are willing to become knowledgeable of emergency response measures. Such knowledge gives citizens a greater sense of control, which may translate into trust for industry and city emergency response experts. Support for the industry is increased by effective improvements in its operations. Long-term, community-relations programs may empower citizens with knowledge of what to do in the event an emergency occurs.

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References

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