Article2014

Revealing obstacles to the consumer imagination

91 citations0/0 files storedJournal of Consumer Psychology

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Abstract The research proposes that the consumer imagination combines information about a current sensory stimulus (product) with triggered episodic memories to use as inputs in making product evaluations. Two studies reveal that the consumer imagination can be suppressed when preferred haptic sensory information is missing and when a situation is unambiguous, reducing the need for relying on episodic memory. The research findings support the general notion that the consumer imagination enhances purchase intentions compared to considering product attributes because the imagination enables consumers to integrate the information in a more efficient way. In both studies, perceived ownership mediates the effect. Contributions to theory and practical implications are provided.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 91 citations exist upstream.

References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models 1979Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence.2010Customer Engagement Behavior: Theoretical Foundations and Research Directions 1973Toward a cognitive social learning reconceptualization of personality.2003The State of Psychological Ownership: Integrating and Extending a Century of Research 2004Measuring Attitude toward the Brand and Purchase Intentions 2008The Process of Customer Engagement: A Conceptual Framework

Cited by

2018A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity 2019Dogs have masters, cats have staff: Consumers' psychological ownership and their economic valuation of pets 2020Perception is reality… How digital retail environments influence brand perceptions through presence 2023Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.