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Integrating management of customer value and risk in e-commerce · Study

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ArticleIntegrating management of customer value and risk in e-commerce

Markus Ruch2010

Article2010

Integrating management of customer value and risk in e-commerce

Markus Ruch · Stefan Sackmann

13 citations·0/0 files stored·Information Systems and e-Business Management

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Customer churn and segmentation

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References

1994The Commitment-Trust Theory of Relationship Marketing 1990Zero defections: quality comes to services.1954Exposition of a New Theory on the Measurement of Risk 2020A Course in Microeconomic Theory 2001The Loyalty Effect 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing 1990A Course in Microeconomic Theory 1997Do Customer Loyalty Programs Really Work

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2018An Analysis of Administrative Management, Financial and Security Barriers in E-Commerce Adoption in Small to Medium Size Enterprises (SME’s) in the United Kingdom

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Year2010

Typearticle

Published2010-11-19

VenueInformation Systems and e-Business Management

ISSN-L1617-9846

Languageen

Citations13

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/s10257-010-0152-2

openalex_workW2075749508

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