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An empirical study of the purchase role structure in Korean families
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An empirical study of the purchase role structure in Korean families (1998)An empirical study of the purchase role s…Determinants on the choice of telecommunication providers among undergraduates of public universities (2013)Determinants on the choice of…The influence of social and cultural factors on mothers’ domestication of household ICTs – Experiences of Chinese and Korean women (2009)The influence of social and c…Children's impact on innovation decision making : a diary study (2009)Children's impact on innovati…Content Analysis: An Introduction to its Methodology. (1984)The theory‐practice divide: thoughts from the Editors and Senior Advisory Board of EJM (2010)Children's consumer socialisation agents in India (2013)The child-effect in the new media environment: challenges and opportunities for communication research (2016)A Theory of Cognitive Dissonance (2017)Diffusion of Innovations 1 (2019)Rethinking Methods in Psychology (1995)The handbook of Chinese psychology (1996)InterViews: An introduction to qualitative research interviewing (1997)The Theory of Buyer Behavior (1971)The Price Knowledge and Search of Supermarket Shoppers (1990)Research methods for business: A skill building approach (1993)
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  • 2009The influence of social and cultural factors on mothers’ domestication of household ICTs – Experiences of Chinese and Korean women64 cited
  • 2009Children's impact on innovation decision making : a diary study44 cited
  • 2013Determinants on the choice of telecommunication providers among undergraduates of public universities21 cited

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