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Brand equity and retailer acceptance of brand extensions · Study

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ArticleBrand equity and retailer acceptance of brand extensions

Colleen Collins‐Dodd1999

Article1999

Brand equity and retailer acceptance of brand extensions

Colleen Collins‐Dodd · Jordan J. Louviere

67 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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Year1999

Typearticle

Published1999-01-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations67

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0969-6989(97)00039-8

openalex_workW2075933262

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