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The effects of individualism–collectivism cultural orientation on eWOM information · Study

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ArticleThe effects of individualism–collectivism cultural orientation on eWOM information

Chuan Luo2014

Article2014

The effects of individualism–collectivism cultural orientation on eWOM information

Chuan Luo · Jing Wu · Yani Shi · Yun Xu

131 citations·0/0 files stored·International Journal of Information Management

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Digital Marketing and Social Media Knowledge Management and Sharing Cultural Differences and Values

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 1993Cultures and Organizations: Software of the Mind.1997The Psychology of Attitudes 2004Social Influence: Compliance and Conformity 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

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Year2014

Typearticle

Published2014-05-08

VenueInternational Journal of Information Management

ISSN-L0268-4012

Languageen

Citations131

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.ijinfomgt.2014.04.001

openalex_workW2075948852

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