God Talk

Abstract

It was revealed in 2006 that Republican candidates employ a type of religious code in their political speeches. Their intention is to cue the support of religiously conservative voters without alienating other voters who may not share the same social issue agenda. The authors assess the efficacy of this GOP Code on the support of voters in specific religious traditions in an experimental setting. As expected, the code proves to be an effective cue for white evangelical Protestants but has no effect on mainline Protestants and Catholics. The form and function of the code expands our understanding of religious influence and broadens the spectrum of cues the electorate uses.

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