Nation Branding in Central Asia: A New Campaign to Present Ideas about the State and the Nation

Erica Marat

128 citations0/0 files storedEurope Asia Studies

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European Cultural and National Identity Soviet and Russian History Central Asia Education and Culture

Abstract

Relaxing in a luxury hotel room in Paris, world travellers are exposed to TV commercials for Kazakhstan, a ‘land of democracy’ located in the ‘Heart of Eurasia’. Similar advertisements have been fe...

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1967The symbolic uses of politics 1965The Symbolic Uses of Politics.2006Competitive Identity: The New Brand Management for Nations, Cities and Regions 2007Competitive Identity 2009Nation branding: Concepts, issues, practice 2007Nation branding: Concepts, Issues, Practice 2007Competitive Identity: A new model for the brand management of nations, cities and regions 2008Transnational Image Making and Soft Authoritarian Kazakhstan

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2012Kazakhstan's Authoritarian "Persuasion"2020Silk road diplomacy: Geopolitics and histories of connectivity 2015Between “imagined” and “real” nation-building: identities and nationhood in post-Soviet Central Asia

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