Gender Differences in SME Owner Goals

Abstract

In examining gender differences in the goals of 658 small and medium enterprise (SME) owner-operators in Western Australia, we found that the Bern SRI (sex-roles inventory) provided better results than the common proxy of biological sex. For example, while we found no significant difference between men and women in terms of the importance they attached to extrinsic rewards, we found that the importance attached to extrinsic rewards was significantly positively correlated with masculinity (but not with femininity). By way of contrast, the importance attached to staff relations was significantly positively correlated with femininity (but not with masculinity).

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