Factors Affecting Resistance and Intention to Use the Smart TV

Hyunsuk Im · Jaemin Jung · Young‐Ju Kim · Donghee Shin

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Technology Adoption and User Behaviour Technology Use by Older Adults Multimedia Communication and Technology

Abstract

This study examines the factors affecting the adoption of smart TV based on the innovation resistance and technology acceptance models. Based on a national survey, perceived usefulness was found influential in predicting resistance and intention to use smart TV consistent with previous literature. Perceived ease of use also showed significant impact on reducing resistance. It should be noted, however, that the effect of perceived ease of use on intention to use a smart TV was not supported. Contrary to the expectation, perceived ease of use had a negative impact on perceived usefulness. Additionally, mediating role of resistance was identified as significant.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1999Self-Efficacy: The Exercise of Control 2003User Acceptance of Information Technology: Toward A Unified View1 2019Diffusion of Innovations 1 1988On the Evaluation of Structural Equation Models 1958The Psychology of Interpersonal Relations.1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation

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