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ABSTRACT This article discusses the factors that either encourage or discourage academics from publishing in peer‐reviewed sources. The authors draw on the findings of a study conducted at a large regional university in Australia. The findings, which are based on both quantitative and qualitative data, reveal that confidence in writing for peer‐reviewed publications was the chief factor in accounting for publication output. Other factors related to publishing output included gender, a strong work ethic, completion of a doctoral degree and seniority. The authors conclude that university managers could facilitate the production of publishing output by a number of means, e.g. targeting the building of writing confidence, supporting female academics, and offering incentives to pursue and complete doctoral studies.
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