The Balancing Act between Regionality and American Viticultural Areas (AVAs)

Johan Bruwer

22 citations0/0 files storedJournal of Wine Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Wine Industry and Tourism Culinary Culture and Tourism Horticultural and Viticultural Research

Abstract

This paper explored and provides a literature meta-analysis of the relationship between American Viticultural Areas (AVAs), and their concurrent geopolitical regions (counties). The ever-increasing number of AVAs results is a fragmented offering in terms of the place-of-origin marketing strategy to consumers and is not desirable, especially when the AVA is not represented along with a regional context. Most AVAs have very weak regional brand strength when compared with that of their corresponding counties. The industry bias toward marketing unknown appellations could therefore be enhanced by reference to strong, value-laden regional images. The nature and strength of these regional brand images should be determined through directed research efforts first.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 22 citations exist upstream.

References

2007Regional brand image and perceived wine quality: the consumer perspective 2005Consumer demand for informative labeling of quality food and drink products: a European Union case study 1998Place‐based marketing strategies, brand equity and vineyard valuation 2005The Australian online wine-buying consumer: Motivational and behavioural perspectives 1999Wine routes in Northern Greece: consumer perceptions 2005Quality wines and wines protected by a designation of origin: Identifying their consumption determinants 2004Regional Image and the Consumption of Regionally Denominated Products

Cited by

2020Label design of wines sold online: Effects of perceived authenticity on purchase intentions 2014The relevance and acceptance of green wines in South Africa: some marketing insights 2017Examining the Craft Brew Industry 2023Old world assessment of new world provenance cues: An Italian perspective 2020Sounds Better? Potential Implications of Obscure American Viticultural Areas to Consumers 2010Weinkonsumentenverhalten – Der aktuelle Stand der Forschung und Ausblick

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.