e‐newspaper: Consumer demands on attributes and features

Abstract

Newspaper and magazine publishers may be obliged to abandon their traditional and accepted print medium ‐ paper ‐ in the intermediate term and distribute their product via a modern and information technology based medium. The so‐called “electronic newspaper”; based on “e‐paper”;, which is a high‐tech screen as thin as paper, has been ascribed the highest possibility of emerging as the successor. The empirical study investigating this issue illustrates the market possibilities for such an innovation by analysing the user‐habits associated with paper‐based newspapers and magazines. In addition, by using a conjoint analysis, it also highlights the important demands made on an “e‐newspaper”; in terms of the attributes it should possess. Besides concrete recommendations for the design of the end‐device the study shows that from the potential users’ point of view it only carries few disadvantages but incorporates many advantages improving flexibility and comfort of use. Summarizing, the results suggest that the “e‐newspaper”; end‐device is likely to be accepted by users quickly after market introduction.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 4 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.