Article1991

Body Cathexis, Clothing Attitude, and Their Relations to Clothing and Shopping Behavior Among Male Consumers

Soyeon Shim · Antigone Kotsiopulos · Diane Carol Sparks

67 citations0/0 files storedClothing and Textiles Research Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Perception and Purchasing Behavior Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

This study was designed to segment male apparel consumers based on the interaction between body cathexis and clothing attitude and to investigate differences in clothing behavior, shopping behavior, and individual characteristics among the four groups identified by adapting Sirgy's self image/product-image congruity theory: (a) positive congruity, (b) positive incongruity, (c) negative congruity, and (d) negative incongruity. Data (n = 269) from a national random sample were analyzed. A series of one-wayANOVA analyses revealed that these fourgroups differed in clothing behavior (fashion innovativeness, fashion opinion leadership, sel, f confidence in clothing), shopping behavior (store patronage, shopping interest, attitude toward catalog shopping, satisfactions with ready-to-wear and product variety/stote quality), and individual characteristics (sports lifestyle activity, annual wardrobe expenditure). Based on the findings, the authors discuss theoretical as well as managerial implications.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 67 citations exist upstream.

References

2025Advances in Consumer Research 1982Mail and Telephone Surveys: The Total Design Method.1979Conceiving the self 1979Mail and Telephone Surveys: The Total Design Method.1982Self-Concept in Consumer Behavior: A Critical Review 1982An Investigation into the Determinants of Customer Satisfaction 1953The appraisal of body-cathexis: body-cathexis and the self.1960Cognitive, Affective and Behavioral Components of Attitudes

Cited by

2012Influence of collective self esteem on fashion clothing involvement among Indian women 2001Casualwear shopping behaviour of college men in Georgia, USA 1992The elderly mail-order catalog user of fashion products 2000Personal vs. non‐personal sources of information used in the purchase of men’s apparel 2009Apparel consumers' body type and their shopping characteristics 2017Roles of self-monitoring, fashion involvement and technology readiness in an individual’s propensity to use mobile shopping

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.