The Eagleton affair: A fantasy theme analysis

Ernest G. Bormann

100 citations0/0 files storedQuarterly Journal of Speech

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Rhetoric and Communication Studies American Political and Social Dynamics Cultural and political discourse analysis

Abstract

To win in 1972 the Democrats needed a unified rhetoric. Their strategy was to emphasize persona. The breaking news of Senator Eagleton's mental health, coming at a strategic time, created a fantasy that chained through the electorate and presented the McGovern persona as inconsistent, inept, and untrustworthy.

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1992The image : a guide to pseudo-events in America 1951The Lonely Crowd: A Study of the Changing American Character 1972Fantasy and rhetorical vision: The rhetorical criticism of social reality 1959Reconciling conflicting results derived from experimental and survey studies of attitude change.

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1982A fantasy theme analysis of the television coverage of the hostage release and the Reagan inaugural 1992The use of symbolic convergence theory in corporate strategic planning: A case study 1996An expansion of the rhetorical vision component of the symbolic convergence theory: The cold war paradigm case 1975Happily ever after and other relationship styles: Advice on interpersonal relations in popular magazines, 1951–1973 2001A fantasy theme analysis of political cartoons on the Clinton-Lewinsky-Starr affair 1981Conspiracy rhetoric: From pragmatism to fantasy in public discourse 2001Three Decades of Developing, Grounding, and Using Symbolic Convergence Theory (SCT)1982An essay on fantasy theme criticism

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