From the New Editors – Welcome to theJournal of Marketing Management

Mark Tadajewski · Paul Hewer

16 citations0/0 files storedJournal of Marketing Management

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Publishing and Scholarly Communication Marketing and Advertising Strategies Academic Writing and Publishing

Abstract

We welcome and relish the opportunity to manage and edit a publication so central to the disciplinary capital and scholarly identity of many within the marketing community as the Journal of Marketi...

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1985The economic institutions of capitalism firms, markets, relational contracting 1999Provisional Selves: Experimenting with Image and Identity in Professional Adaptation 2007The Economic Institutions of Capitalism. Firms, Markets, Relational Contracting 2002The Theory of the Firm as Governance Structure: From Choice to Contract 1962The hidden persuaders 2004The Concept of Hope and its Relevance to Product Evaluation and Choice 2009Guest Editorial: Is Marketing Academia Losing Its Way?2001Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization through the Review Process

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