The Use and Misuse of SWOT Analysis and Implications for HRD Professionals

Thomas J. Chermack · Bernadette K. Kasshanna

188 citations0/0 files storedHuman Resource Development International

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Strategic Planning and Analysis Human Resource and Talent Management Management and Organizational Practices

Abstract

This article explores the often-used strategy tool known as the SWOT analysis. The history of this tool is explained as well as common uses. The results of a literature review indicate a clear lack of empirical research on the topic and what little research has appeared is reviewed for the purposes of understanding how to further support and develop this tool. An integrative process for conducting SWOT analyses is provided with recommendations for optimizing SWOT in HRD contexts. Common misuses and pitfalls are also discussed along with suggested research for adding robustness to this classic strategic tool.

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References

1984A resource‐based view of the firm 1989The Structuring of Organizations 1987The Concept of Corporate Strategy 1997Organizational Learning II: Theory, Method, and Practice.1963Strategy and Structure: Chapters in the History of Industrial Enterprise.1995The rise and fall of strategic planning 1958Leadership in Administration: A Sociological Interpretation.2015Structuring Organizations

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2013A Qualitative Review of Literature on Peer Review of Teaching in Higher Education 2018Internationalization of the higher education system: an interpretive analysis 2018Team building, employee empowerment and employee competencies 2014The Last Planner System in China's construction industry — A SWOT analysis on implementation 2021The New SWOT for a Sustainable World 2017Application of Enhanced SWOT Analysis in the Future-oriented Public Management of Technology

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