The Effectiveness of Sentence Cues in Measuring the Big Three Motives

Abstract

Despite the popularity of free response measures in the motivation literature, research geared toward the development of a standard battery of cues for measuring the Big Three motives (achievement, affiliation, power) has been lacking. The current research examined the effectiveness of sentence cues in eliciting motive imagery in two studies (students, entrepreneurs) comprising 242 men and women. Results indicated that sentence cues were effective in eliciting achievement and affiliation imagery, but not power imagery. In addition, an examination of the subcategories underlying each motive scoring system indicated that there were several infrequently scored subcategories in the achievement and power motive scoring systems that could be considered for removal.

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