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This second 1996 Stockton Lecture focuses on poverty as a cause of international conflict ‐ and on what businesses can do or avoid doing to reduce it. Poverty, Roddick argues, fuels revolution. And while the western armaments industry is especially to blame, big institutions like the World Bank and the multinationals have all contributed to causing conflict. Her answers to the problem include more “microenterprise” and fair trading initiatives by multinationals in local communities in the developing world. Her central message is that business “must not only avoid hideous evil; it must actively do good”.
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