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Improving business innovation and research through the application of neuromarketing with ethics: a framework
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Improving business innovation and research through the application of neuromarketing with ethics: a framework (2014)Improving business innovation and researc…Ethical Considerations regarding Stakeholders in Neuromarketing Research. Empirical Insights from NMSBA Corporate Members, TAAN Advertising Agencies and Romanian Companies (2016)Ethical Considerations regard…The Commitment-Trust Theory of Relationship Marketing (1994)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Strategic management a stakeholder approach (2010)
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  • 2016Ethical Considerations regarding Stakeholders in Neuromarketing Research. Empirical Insights from NMSBA Corporate Members, TAAN Advertising Agencies and Romanian Companies9 cited

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