The Rhetoric of Choice and 21st-Century Feminism: Online Conversations About Work, Family, and Sarah Palin

Abstract

Critical exploration of online discourse concerning Sarah Palin's vice presidential candidacy and role as mother reveals the rhetoric of choice is predominant when it comes to how women approach and understand work and family as well as interact with feminism. With strong roots in cultural narratives, the rhetoric of choice draws upon an understanding of individual rights and responsibility and obscures the operations of oppression and patriarchy. As the analysis demonstrates, choice is highly lauded yet often employed in a postfeminist framework or as a metonym for feminism.

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