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ArticleBrand personality of tourist destinations: An application of self-congruity theory

Ahmet Uşaklı2010

Article2010

Brand personality of tourist destinations: An application of self-congruity theory

Ahmet Uşaklı · Şeyhmus Baloğlu

629 citations·0/0 files stored·Tourism Management

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Diverse Aspects of Tourism Research Culinary Culture and Tourism Consumer Behavior in Brand Consumption and Identification

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1988Possessions and the Extended Self 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1979Conceiving the self 1997Dimensions of Brand Personality 1995Building Strong Brands 1982Self-Concept in Consumer Behavior: A Critical Review

Cited by

2018Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y 2019Customer experience and engagement in tourism destinations: the experiential marketing perspective 2015Achieving tourist loyalty through destination personality, satisfaction, and identification 2013Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism 2012Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective

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2006Destination Personality: An Application of Brand Personality to Tourism Destinationsarticle · 16 shared references 2019Effects of brand personality, self-congruity and functional congruity on hotel brand loyaltyarticle · 15 shared references 2011Service brand identity: definition, measurement, dimensionality and influence on brand performancethesis · 15 shared references 2023Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agendareview · 13 shared references 2012The Influence of the Congruence Between Brand and Consumer Personality on the Loyalty to Print and Online Issues of Magazine Brandsarticle · 13 shared references 2010The effects of customers’ perceptions of brand personality in casual theme restaurantsarticle · 12 shared references

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Year2010

Typearticle

Published2010-07-02

VenueTourism Management

ISSN-L0261-5177

Languageen

Citations629

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1016/j.tourman.2010.06.006

openalex_workW2079954490

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2017

Destination personality and destination image

2019The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement

2015Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions