Narrative Analysis of Sexual Etiquette in Teenage Magazines

Ana C. Garner · Helen M. Sterk

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Gender, Feminism, and Media Gender and Feminist Studies Media, Gender, and Advertising

Abstract

Expanding on existing research on women's magazines, this essay examines the sexual etiquette developed in advice columns in magazines popular among teenage women. Over a span of 20 years, the advice has changed very little. Serving the rhetorical function of field guides and training manuals, teen magazines limit women's sociality and sexuality within narrowly defined heterosexual norms and practices. The rhetoric of sexual etiquette encourages young women to be sex objects and teachers of interpersonal communication rather than lovers, friends, and partners. Young women are being taught to subordinate self for others and to be contained.

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References

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2007The Impact of Sexually Objectifying Media Exposure on Negative Body Emotions and Sexual Self-Perceptions: Investigating the Mediating Role of Body Self-Consciousness 2010Vocational Anticipatory Socialization (VAS): A Communicative Model of Adolescents’ Interests in STEM 2004Pleasure Reading: Associations Between Young Women's Sexual Attitudes and their Reading of Contemporary Women's Magazines 2013Low-Cut Shirts and High-Heeled Shoes: Increased Sexualization Across Time in Magazine Depictions of Girls 2005The State of the Art in Feminist Scholarship in Communication

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