Article2014

Are Trademark Counts a Valid Indicator of Innovation? Results of an In-Depth Study of New Benelux Trademarks Filed by SMEs

Meindert J. Flikkema · Ard‐Pieter de Man · Carolina Castaldi

145 citations0/0 files storedIndustry and Innovation

No readable copy stored yet — this record is metadata only.

Intellectual Property and Patents Intellectual Property Law Firm Innovation and Growth

Abstract

This paper extends the emerging literature on the value of trademarks for innovation studies and policy-making with the first empirical study at the trademark level. It gives a view on how companies use trademarks and interpret trademark activities. A sample of 660 new Benelux trademarks registered by small- and medium-sized enterprises reveals that 60 per cent of recently registered Benelux trademarks refer to innovation activity, predominantly to product or service innovation. The reference to innovation co-varies with various applicant and trademark characteristics unknown from previous studies. Finally, the sample reveals that most of the trademarks used to signal innovative offers are filed close to its market introduction without combining them with other intellectual property rights. This holds especially for trademarks related to service innovation.

Citations in this library

Stored only when both papers are in the corpus — 145 citations exist upstream.

References

1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields 2004The iron cage revisited institutional isomorphism and collective rationality in organizational fields 2003The Theory of Economic Development 1986Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy 1934The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle 1993Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy 1990Consumer Evaluations of Brand Extensions 2006Brands and Branding: Research Findings and Future Priorities

Cited by

2019Trademarks’ relatedness to product and service innovation: A branding strategy approach 2020The supply chain economy: A new industry categorization for understanding innovation in services 2024Green patents and green trademarks as indicators of green innovation 2018To trademark or not to trademark: The case of the creative and cultural industries 2021Variety of national innovation systems (NIS) and alternative pathways to growth beyond the middle-income stage: Balanced, imbalanced, catching-up, and trapped NIS

Imported from OpenAlex (CC0) — nothing here is generated.