Determinants of Business Success (An Exploratory Study)

Abstract

This paper exemplifies the determinants of business success revealed by business owners, who started their businesses from abrasion and faced various impediments to achieve ultimate success in their respective fields. The key purpose of the study was to investigate the core factors that brought them to the mark of ultimate success. Data was collected through recorded interviews based on self-constructed questions. Throughout, the research was conducted on practical echelon. Each of the business personalities considered faith on all mighty GOD as the foremost factor. Some other factors identified were faith and honesty, customer relation & services, reasonable price with best quality and quantity, determination & struggle, interest & knowledge in the field, luck & opportunity and skilled workforce. Research covers the domestic businesses that are running by owners from same background but having different history.

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