The Influence of Celebrity Endorsements on Young Adults’ Political Opinions

David J. Jackson · Thomas I. A. Darrow

155 citations0/0 files storedHarvard International Journal of Press/Politics

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Social Media and Politics Media Studies and Communication Media Influence and Politics

Abstract

This research contributes to our understanding of the increasing mixture of entertainment and politics by examining the impact of the political statements made by celebrities on the opinions of Anglophone Canadian youth. A recent survey of young Canadians enrolled in first-year university political science courses indicates young people’s level of agreement with certain political statements is increased by the endorsement of these positions by Canadian celebrities from the realms of popular music and sports. These results suggest that celebrity endorsements make unpopular statements more palatable, while increasing the level of agreement with already popular opinions.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 155 citations exist upstream.

References

1992The Nature and Origins of Mass Opinion 2013Handbook of Social Psychology 1993The Nature and Origins of Mass Opinion.2004Handbook of social psychology 1951The Influence of Source Credibility on Communication Effectiveness 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process 1992A Simple Theory of the Survey Response: Answering Questions versus Revealing Preferences 1993Gender Stereotypes and the Perception of Male and Female Candidates

Cited by

2016The effectiveness of celebrity endorsements: a meta-analysis 2019Prestige-biased social learning: current evidence and outstanding questions 2012Do Celebrity Politics and Celebrity Politicians Matter?2014Of big birds and bayonets: hybrid Twitter interactivity in the 2012 Presidential debates 2011Sources, media, and modes of climate change communication: the role of celebrities 2008Star Power: Celebrity Advocacy and the Evolution of the Public Sphere

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.