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Government-supported national trade promotion programs are common around the world and universal in industrialized economies. The philosophy behind such schemes is that increased exports will add to employment in a nation, they will improve the availability of foreign exchange, offer the opportunity for local firms to generate economies of scale and deliver related spin-off effects such as the transfer of technology and management knowledge from export destinations. The article first reviews the research-based attempts to evaluate export promotion programs (EPP's) world wide and the associated problems. It then looks at the development of export promotion programs in Australia. Some recently collected data relevant to the issue is presented and comments made on the implications of this data. The article finishes with a discussion of the Australian EPP situation, implications for other countries and some ideas for future research in this important area.
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