Studying Evaluation Utilization Through Simulations

Larry A. Braskamp · Robert D. Brown · Dianna L. Newman

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Evaluation and Performance Assessment Environmental and Social Impact Assessments Advanced Causal Inference Techniques

Abstract

Simulation studies evaluation utilization employing communication theory as aparadigm have found that characteristics of the message sender (evaluator), the content of the message (the evaluation report), and characteristics of the receiver (evaluation audience) affect the evaluation audience's reactions. Among the independent variables examined were title and sex of evaluator, language and content of the report, and professional role and personality characteristics of the audience. Dependent measures include indices of credibility and acceptance of the recommendations.

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1951The Influence of Source Credibility on Communication Effectiveness 2018Utilization-Focused Evaluation 1979Utilization-focused evaluation.1937Research in Higher Education 1978Evaluator Credibility as a Function of Report Style 1978The Credibility of a Local Educational Program Evaluation Report: Author Source and Client Audience Characteristics 1973Effects of ?nonrational? influences on decision making in higher education: A simulation test

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2010Evaluator Responsiveness to Stakeholders

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