Prensa online y tipos de lectores. Respuestas del público y lógicas de reconocimiento en los comentarios a las noticias del diario argentino La Nación

Abstract

This article examines, from a socio-semiotic perspective, the different response logics from readers to the enunciative strategy of an Argentine online newspaper –lanacion.com.ar, online edition of the daily La Nación–, through the investigation of recognition grammars present in the comments to the news media. As a result of the analysis of a total of 3578 comments from readers, constants were identified in responses from the audience to the enunciative strategy of lanacion. com.ar, and significant recurrences allowed inferring a set of recognition logics, namely, the discrimination of types of readers: Integrated faithful reader, excluded faithful reader, dissident reader, and critical reader

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