Articlegreen2015

Communicating Art, Virtually! Psychological Effects of Technological Affordances in a Virtual Museum

S. Shyam Sundar · Eun Go · Hyang Sook Kim

111 citations0/0 files storedInternational Journal of Human-Computer Interaction

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Museums and Cultural Heritage Virtual Reality Applications and Impacts Innovative Human-Technology Interaction

Abstract

Museums lean heavily on recent developments in communication technologies to create an authentic experience for online visitors of its galleries. This study examines whether three specific affordances of communication technology—customization, interactivity, and navigability—can provide the personal, social, and physical contexts, respectively, that are necessary for ensuring an enjoyable museum experience. A 2 (presence vs. absence of customizable gallery) × 2 (presence vs. absence of live-chat with others) × 2 (presence vs. absence of 3D navigational tool) between-subjects factorial experiment (N = 126) found that although each affordance is associated with distinct psychological benefits (customization with sense of agency and control, interactivity with reciprocity, and navigability with perceived reality), combining them on the same interface tends to undermine these benefits. In addition, power usage moderates the effectiveness of each affordance on the interface. Theoretical and practical implications are discussed.

Citations in this library

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References

2025Advances in Consumer Research 2000Learning from Museums: Visitor Experiences and the Making of Meaning 2016The Museum Experience 2003Learning Conversations in Museums 2005Using the contextual model of learning to understand visitor learning from a science center exhibition 2011A visitor's guide in an active museum 1998Describing and Supporting Collaborative Scientific Thinking in Parent-Child Interactions 2003Museums in Family Life: An Ethnographic Case Study

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