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Quality Function Deployment (QFD) is a powerful tool for quality planning in product design. In the course of time, the QFD method has passed over several improvements and adaptations to meet specific requests of particular working environments. The current needs and challenges in developing radical innovative and life-cycle optimised products require a concurrent approach of product planning against a complex set of objective functions (e.g. quality, cost, assembly, manufacturing, environment, technology, service, disposal, etc.). An advanced form of QFD that integrates concepts of concurrent engineering for planning product development with respect to multi-objective functions is presented in this paper. This framework is called Concurrent Multifunction Deployment (CMFD). TRIZ method was initially exploited to determine the appropriate vectors of intervention in formulating the CMFD methodology. A systematic algorithm supports the CMFD deployment process. It takes into account results from the analysis, innovation and evaluation phases over the product design process, too, ensuring a superior integration of the planning activities within the product development process.
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