The Dynamics of Issue Ownership in Presidential Campaigns

David F. Damore

241 citations0/0 files storedPolitical Research Quarterly

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Electoral Systems and Political Participation Media Studies and Communication Rhetoric and Communication Studies

Abstract

This effort examines the dynamics of the agenda-setting process in presidential campaigns by assessing the conditions that motivate candidates to discuss issues associated with their opponent’s party. The article’s argument contends that occurrences of issue trespassing are a function of the context in which a campaign is occurring and factors stemming from the campaign process. The hypotheses are tested against data collected from all available campaign advertisements produced by major party candidates competing in the 1976 through 1996 presidential elections. The results of the logit analysis indicate that candidates’ decisions to address issues owned by their opponent’s party are a function of their competitive standing, their partisanship, the importance of an issue to the electorate, and the tone of their campaign messages.

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1958An Economic Theory of Democracy.1960The American Voter. By A. Campbell, P. Converse, W. Miller, and D. Stokes. (New York: John Wiley & Sons, Inc. 1960. Pp. viii, 573. $8.50.)1996Issue Ownership in Presidential Elections, with a 1980 Case Study 1995Dynamic Representation 1993The Role of Partisan Stereotypes in Information Processing about Political Candidates 1990Altering the Foundations of Support for the President Through Priming 1990Information and democratic processes 1992Public opinion in America: moods, cycles, and swings

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2013Partisan Priorities: How Issue Ownership Drives and Distorts American Politics 2015The Conceptualisation and Measurement of Issue Ownership 2016How Stable Is Political Parties’ Issue Ownership? A Cross-Time, Cross-National Analysis 2014Do parties respond? How electoral context influences party responsiveness 2015Setting the Agenda or Responding to Voters? Political Parties, Voters and Issue Attention

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