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An Analysis of the Wealth Effects of Green Marketing Strategies · Study

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ArticleAn Analysis of the Wealth Effects of Green Marketing Strategies

Lynette Knowles Mathur2000

Article2000

An Analysis of the Wealth Effects of Green Marketing Strategies

Lynette Knowles Mathur · Ike Mathur

199 citations·0/0 files stored·Journal of Business Research

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Environmental Sustainability in Business Financial Markets and Investment Strategies Corporate Social Responsibility Reporting

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References

1985Using daily stock returns 1969The Adjustment of Stock Prices to New Information 2003The Adjustment of Stock Prices to New Information 1977Estimating betas from nonsynchronous data 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy 1993A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach 1991The Impact of New Product Introductions on the Market Value of Firms 1995Shades of Green: A Multidimensional Analysis of Environmental Advertising

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Year2000

Typearticle

Published2000-11-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations199

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1016/s0148-2963(99)00032-6

openalex_workW2081637543

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2007

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