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Why people use Yelp.com: An exploration of uses and gratifications · Study

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ArticleWhy people use Yelp.com: An exploration of uses and gratifications

Stephen Comp2012

Article2012

Why people use Yelp.com: An exploration of uses and gratifications

Stephen Comp · Jeannie Horovitz · Madeline Hovarter · Maya Miki · Jennifer L. Bevan

128 citations·0/0 files stored·Computers in Human Behavior

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Digital Marketing and Social Media Media and Digital Communication Technology Adoption and User Behaviour

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References

2000Uses and Gratifications Theory in the 21st Century 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites 1967Role of Product-Related Conversations in the Diffusion of a New Product 2009Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes 2007Why are you telling me this? An examination into negative consumer reviews on the Web 2009Electronic word of mouth (eWOM)1998The Real Value of On-Line Communities 1985Media gratifications research : current perspectives

Cited by

2019The effect of consumer-generated media stimuli on emotions and consumer brand engagement 2017Customer–brand engagement and Facebook fan-page “Like”-intention 2017Identifying restaurant satisfiers and dissatisfiers: Suggestions from online reviews 2021Factors affecting the diffusion of mobile social network services in an aging society: value of informative, hedonic and ubiquitous services 2023The Effect of Social Interaction and Social Support on E-Commerce Purchase Intention: UGT and TAM Theory Perspective

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Year2012

Typearticle

Published2012-07-23

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations128

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.chb.2012.06.034

openalex_workW2081960165

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