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Marketing Today: A Basic Approach
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Marketing Today: A Basic Approach (1974)Marketing Today: A Basic ApproachThe Multiple Roles of Packaging in the Entire Marketing Process Channel of Distribution and Consumer Perspective (2011)The Multiple Roles of Packagi…The Process of Innovation and the Diffusion of Innovation (1967)Book Review: The Theory of Buyer Behavior (1971)Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)Relative Communication Power of Selected Advertising Media (2013)
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  • 2011The Multiple Roles of Packaging in the Entire Marketing Process Channel of Distribution and Consumer Perspective7 cited

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