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Bringing “Play” to Life · Study

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ArticleBringing “Play” to Life

Carrie D. Heitzler2008

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Articlebronze2008

Bringing “Play” to Life

Carrie D. Heitzler · Lori D. Asbury · Stella L. Kusner

30 citations·0/0 files stored·American Journal of Preventive Medicine

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Marketing and Advertising Strategies Physical Activity and Health Media Influence and Health

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References

2019Diffusion of Innovations 1 2001Social Cognitive Theory: An Agentic Perspective 1984Diffusion of innovations 2010Generation M2: Media in the Lives of 8- to 18-Year-Olds 2010Generation M2 : Media in the Lives of 8- to 18-year-olds 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands 2005Born to buy: the commercialized child and the new consumer culture 2004Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World

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2012Theory and Model Use in Social Marketing Health Interventions 2008Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign 2013Customer Expectations in Mall Restaurants: A Case Study 2022Role of Customer Satisfaction as a Mediator between Sensory Marketing and Customer Loyalty: A Case of Pakistani Restaurant Industry 2008Branding play for children: VERBTM It’s what you do 2015

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Details

Year2008

Typearticle

Published2008-05-08

VenueAmerican Journal of Preventive Medicine

ISSN-L0749-3797

Languageen

Citations30

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.amepre.2008.03.009

openalex_workW2082701127

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Cultural capital, social capital and communities of practice insocial marketing