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Using copulas to model repeat purchase behaviour – An exploratory analysis via a case study
16 references·5 citing·36 second hop
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(1988)Generalizing the NBD Model fo…Counting Your Customers: Who-Are They and What Will They Do Next? 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References

  • 1984A Method for Minimizing the Impact of Distributional Assumptions in Econometric Models for Duration Data2,790 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1988Unemployment Insurance And Unemployment Spells1,270 cited
  • 1990Unemployment Insurance and Unemployment Spells1,177 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model454 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1976Early Prediction of Market Success for New Grocery Products428 cited
  • 1999Correlations and Copulas for Decision and Risk Analysis343 cited
  • 1993Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models299 cited
  • 1960Early Prediction of Market Success for New Grocery Products286 cited
  • 1991Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach270 cited
  • 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited

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1999
A Dynamic Model of Purchase Timing with Application to Direct Marketing
171 cited
  • 1990The Role of Experience in Information Use and Decision Making by Marketing Managers161 cited
  • Cited by

    • 2014Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context144 cited
    • 2015Forecasting in telecommunications and ICT—A review63 cited
    • 2016The effectiveness of TARP-CPP on the US banking industry: A new copula-based approach42 cited
    • 2014Unveiling the relationship between the transaction timing, spending and dropout behavior of customers23 cited
    • 2017To be or not to be, what’s the difference?: The mediating role of information search in the effect of accept and reject framing on choice0 cited