The influence of informational and performance messages on intentions to perform health behaviours

Abstract

This study examined the influence of informational and performance messages on intentions to perform disease detection and health promotion behaviours. It was hypothesized that performance messages would increase intentions to perform detection behaviour more than informational messages, and that this effect would disappear with health promotion behaviours. To examine this hypothesis, participants were required to read either an informational or performance message about either a disease detection or health promotion behaviour. After reading the message, the participants' affective responses to the message, perceptions of how difficult the behaviour was to perform, and intentions to perform the message were recorded. The results indicated that performance messages about detection behaviours were associated with more positive affective responses and more intentions to perform the behaviour than informational messages.

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