Work2000

Counterfactual thinking and marketing: Introduction to the special issue

32 citations0/0 files storedPsychology and Marketing

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Counterfactuals are thoughts regarding alternatives to past outcomes, and they are an increasingly active topic of psychological research. Recently, this work has been applied to organizational and marketing domains. This introduction summarizes the theoretical basis underlying the effects of counterfactual thinking on emotions, decisions, and perception, and presents the four articles that comprise this special issue. © 2000 John Wiley & Sons, Inc.

Citations in this library

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References

1982The simulation heuristic 1997Counterfactual thinking.1992The Influence of Anticipating Regret and Responsibility on Purchase Decisions 1994The functional basis of counterfactual thinking.1989Mental simulation of causality.1997Counterfactual Thought Experiments in World Politics 1997Counterfactual Thinking: The Intersection of Affect and Function 1997When doing better means feeling worse: The effects of categorical cutoff points on counterfactual thinking and satisfaction.

Cited by

2013Effect of Restaurant Patrons' Regret and Disappointment on Dissatisfaction and Behavioral Intention 2006A Dual-Process Model of Cheating Intentions 2020Multichannel shopping: The effect of decision making style on shopper journey configuration and satisfaction 2013Determinants of a lasting purchase: The case of the tattoo patron 2009In Search of Value: A Model of Wagering Intentions 2006Decisional Regret Theory: Reducing the Anxiety About Uncertain Outcomes During Group Decision Making Through Shared Counterfactual Storytelling 2017Past and future regret and missed opportunities: an experimental approach on separate evaluation and different time frames 2012How Mental Simulations of the Future and Message‐Induced Expectations Influence Purchasing Goals

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