Chocolate and Cognac: Gifts and the Recognition of Social Worlds in Post-Soviet Russia

Abstract

This paper examines the culture of gift-giving in contemporary urban Russia, illuminating in the process broader post-socialist deliberations about social identity and personal worth. Drawing upon ethnographic research in St. Petersburg (1998-99), I consider how marketization influences, informs, and overlaps with logics of gift-giving and with the social networking practices so central to Soviet-era consumer strategies. In contrast to most previous analyses of such phenomena, this article attends closely to the items of exchange themselves, asking why certain goods are chosen as gifts in particular contexts (such as the chocolate and cognac typically given as tokens of gratitude to doctors, teachers, and others whom one wishes to thank for services well provided). Social theorists have commented on the 'misrecognition' inherent in such gift-giving, in that transactors tend to view these presents not as pragmatic investments but simply - as Russian teachers put it - 'signs of attention' Yet here I push further to consider what it is people are actually recognizing about their shifting social worlds in these activities, as they take stock of one another's claims to cultural and moral value (as well as material wealth) and conceptualize the kind of 'society' in which they are participating.

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