Differences in Television Viewers’ Involvement: Identification with and Attraction to Liked, Disliked, and Neutral Characters

Rebecca M. Chory

25 citations0/0 files storedCommunication Research Reports

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Media Influence and Health Media Studies and Communication Media and Digital Communication

Abstract

This study investigated television viewer involvement by examining its occurrence with liked, disliked, and neutral characters. Results indicated that viewers reported more identification (ID) with and attraction to characters they liked versus disliked, and that the relationships among and between ID and attraction did not change based on character type. Furthermore, attraction to characters predicted higher levels of ID. Finally, viewers experienced more similarity ID with and felt marginally more task attraction to characters when their most liked and most disliked characters appeared in the same program.

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References

2001Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters 1993Handbook of research on sport psychology 2013Psychology of Entertainment 2004Enjoyment: At the Heart of Media Entertainment 1974The measurement of interpersonal attraction 1987Development of parasocial interaction relationships 1985Media gratifications research : current perspectives 1996Children's wishful identification and parasocial interaction with favorite television characters

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