Cultivation research has been criticized for failing to articulate underlying psychological processes and mechanisms. Research into viewers' perceptions of content realism has been implicated in the cultivation process, yet we know little about how viewers assess realism, especially while viewing. This article considers the role of perceived realism judgments in the cultivation process from a narrative perspective. It argues that cultivation research should refocus on the viewer's interaction with the narrative, and that perceived realism judgments should be considered an on-line, evaluative process that has the potential to interfere with cultivation effects.
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