Ethical Considerations of Public Relations Practitioners: An Empirical Analysis of the TARES Test

Paul S. Lieber

23 citations0/0 files storedJournal of Mass Media Ethics

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Public Relations and Crisis Communication Journalism and Media Studies Ethics in Business and Education

Abstract

This study conducted the first empirical testing of Baker and Martinson's (2001) TARES test of ethical consideration factors for public relations practitioners. The TARES test is composed of 5 interconnected parts: truthfulness of the message, authenticity of the persuader, respect for the persuadee, equity of the appeal, and social responsibility for the common good. Results of an online exploratory survey indicate that the TARES test is better suited for a 3-factor configuration based on Day's (2003) definition of moral knowledge and that ethical consideration levels differ based on age, education, gender, and political ideology.

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n.d.A theory of justice original edition 1982In A Different Voice: Psychological Theory And Women's Development 2010Nicomachean Ethics 2020Groundwork of The Metaphysic of Morals 1989Perceived locus of causality and internalization: Examining reasons for acting in two domains.1980Development in Judging Moral Issues 1979Lying: Moral Choice in Public and Private Life 2013Excellence in Public Relations and Communication Management

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