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The relationships between CRM, RQ, and CLV based on different hotel preferences · Study

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ArticleThe relationships between CRM, RQ, and CLV based on different hotel preferences

Shwu-Ing Wu2010

Article2010

The relationships between CRM, RQ, and CLV based on different hotel preferences

97 citations·0/0 files stored·International Journal of Hospitality Management

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Customer Service Quality and Loyalty Customer churn and segmentation Corporate Governance and Management

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References

1988On the Evaluation of Structural Equation Models 1994The Commitment-Trust Theory of Relationship Marketing 1997An Examination of the Nature of Trust in Buyer-Seller Relationships 2000Marketing management: analysis. planning. implementation and control 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 1989LISREL 7 : a guide to the program and applications 1993Factors Affecting Trust in Market Research Relationships

Cited by

2018Social customer relationship management: An integrated conceptual framework 2021Technological Innovation and Circular Economy Practices: Business Strategies to Mitigate the Effects of COVID-19 2020The effect of customer relationship management (CRM) dimensions on hotel customer’s satisfaction in Kashmir 2012Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance 2017Building brand relationship quality among hotel loyalty program members

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Details

Year2010

Typearticle

Published2010-11-05

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations97

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.ijhm.2010.09.011

openalex_workW2083918142

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