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How Enduring Is Enduring Involvement? A Seasonal Examination of Three Recreational Activities

148 citations0/0 files storedJournal of Consumer Psychology

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Consumer Behavior in Brand Consumption and Identification Recreation, Leisure, Wilderness Management Adventure Sports and Sensation Seeking

Abstract

This research examined the enduring nature of involvement with three recreational activities (golf, downhill skiing, windsurfing) and associated products using a panel survey approach. Over 280 participants completed in‐season questionnaires that assessed involvement using Laurent and Kapferer's (1985) Consumer Involvement Profile scale. Respondents were contacted with follow‐up instruments in the off‐season and preseason. The data suggested that activity involvement scores on the attraction (importance, pleasure) and risk probability dimensions were stable between seasons but sign (symbolic value) and risk consequence scores fluctuated. Product involvement scores for all four dimensions were stable both across seasons and based on length of participation. Positive relations were found between activity involvement and length of participation. Six distinct activity involvement‐based clusters were found. Discriminant analyses suggested that cluster memberships were generally stable across seasons.

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1985Measuring the Involvement Construct 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1987Validity and Reliability of the Experience-Sampling Method 1985Measuring Consumer Involvement Profiles 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change 1982Cognitive social psychology 1977Leisure Value Systems and Recreational Specialization: The Case of Trout Fishermen

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1997An Exploration of the Relationships Among Social Psychological Involvement, Behavioral Involvement, Commitment, and Future Intentions in the Context of Birdwatching 2007A Modified Involvement Scale 1999Leisure Involvement Revisited: Drive Properties and Paradoxes 2005Enduring Involvement, Situational Involvement, and Flow in Leisure and Non-leisure Activities 2015Why do people participate in Web surveys? Applying survey participation theory to Internet survey data collection

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